The saddest excuses for the greatest home business..and what you can do about them

The saddest excuses for the greatest home business

It is enough to break one’s heart when in a time of huge economic changes, including potential prosperity, one reads about excuses and failure rates.

I view the important world of change as an educator. It really doesn’t matter what the subject matter or learning objectives are. You start with the basic premise here is what I know and here is what I want to know. Next, you plug into lesson plans and resources to learn more, to become educated because, in my slightly biased opinion, there is nothing worse, than a narrow mind with tunnel vision trying to cope with status quo permanence in an atmosphere of perennial changes.
Now the education process may involve points of failure along the way but they are the stimuli to relearn, adapt , try something different, reformulate, rehearse..do whatever it takes to gain mastery of the subject matter.

And our school system allows 50% for a passing grade.

So, it breaks my heart, but not my spirit, to see such unacceptable failure rates in the network marketing home business…and it has to stop, along with the common excuses. You may read varying statistics; but, it is estimated as many as 90% of all network marketers ultimately fail, a huge percentage quitting in their first 3 months, and majority quitting within the first year of starting their business.

A huge percentage (80% plus) are women, according to the Direct Selling Assocation. And how, even more sadly, these home based business opportunities are lost by people naturally suited to this profession of caring for and helping others to succeed.

What is needed, more than ever, is a standard educational approach and program to explain the basics of network marketing and neutralize common excuses.

Most sadly of all, are the kinds of common excuses or roadblocks that crop up.
Here are some examples of personal excuses...beside each one in italics is an antidote simply addressed in a proper educational program:…

I’m afraid to fail or be rejected..

• Rehearse simple daily affirmations to develop new self-belief habits

I don't want to face opposition from my family and friends

• Show a concept map of how residual income works..they'// either "get it" or not. Become successful with a simple marketing plan and they'll invite you over to dinner..

don’t have leadership skills

• share professional information tools that tell the story for you..this is a business model to duplicate "average" not "master leaders"

I find it hard to learn and move forward

• simplify the learning curve to a one page business plan

I tend to procrastinate

• set a time limit goal to focus on profitable activities..do a 6 month cash flow projection

I’m not sure who to talk to, who is interested

• ..stress the main concepts of how to make money from home not product features
  People might say "no" to a product but not to a better lifestyle

I’m not sure how to offer value to prospects

• present the invitation, the message as a proud associate of a great successful company…you can only offer the roadmap, vehicle and fuel. Become the success others wish to be with a simple, 3-step marketing plan

I’m not sure how to advertise or market

• use technology for automatic auto responders and learn more about basic internet marketing

I’m not a sales person

• understand this business is educating people about 3 main ways to make money from home with professional tools. You can’t sell your way to the top because others also won’t be able to. This business is duplicating a simple plan to the masses not reaching a sales quota

I’m not sure how to train other business partners

• use inbuilt training tools..not your job to be a teacher but to share effective tools
  
  

I don’t have proper support from my “upline” sponsors

• choose team members you like carefully but also be prepared to be a self-franchised home business entrepreneur with all necessary tools at your fingertips..Have Simple Marketing Plan will Succeed. Proper tools will also cut down on training, 3-ways, and conference calls.

Finally, in summary, let’s do educational justice to this unique home business concept based on the founding principle that every average person wih above average dreams can start a profitable home business with minimal capital and make a difference. Let’s reduce the failure rate by reducing the excuses with a comprehensive but simple curriculum guide that’s fair for all. Let’s “employ” a simple business marketing plan that duplicates with democratic masses.

Most of all, don't allow COMMON EXCUSES to gain mastery in your life!

Questions and comments are always welcome. A good “classroom” discussion is often where real education begins.

Annemarie

Make your Home Business Choice: 10-Step Cha-Cha-Cha or 3-Step Shuffle?

Your Home Business choice: 10 Step Cha-Cha-Cha or 3-Step Shuffle?

No one ever said starting a business would be easy, but once you make the decision to start one, it’s all you can think about. You’ve probably checked out numerous home business opportunities. Here is an interesting analogy to help your decision making process

10 Step CHA-CHA-CHA for Home Business Professionals


STEP 1: Do What You Love…GREAT IDEA
Believe in something you can share with others to make their lives better


STEP 2: Do Your Homework
Prepare a cash flow plan with accountant…budget..expenses.. return on investment.Make sure you have enough money and resources.


STEP 3: Create a business Plan
Set short term and long term goals, prepare for setbacks, source of funding, marketing expenses. Use templates for step by step creation.



STEP 4: Research the market: Are people already paying someone for the product or service you want to offer? What is your Unique Selling Proposition? Competitive Edge? Find out what your competitors are doing—
Always try and offer something that no other company provides or fulfills a solution to a problem or need It’s called staying on the “cutting edge”



STEP 5: Set a Realistic Price: If you create your own product, make sure the price you set is based on presentation, statistics, and credibility. Pretend you are the client and you are looking for something fair, competitive, and sensible. Always take overhead and production costs into consideration to include the final price to ensure you make a profit.



STEP 6: Create Your Image, Brand or Logo Your image or brand will define your product or service and is one of your most important assets and how people will talk about your company. Don’t spare the expense here. You want to set positive first impressions and opinions…Will a potential customer want to recommend or return?



STEP 7: Create Professional Informational Material:
Be ready to distribute one-page flyers or brochures or an informational website. Make sure your look is updated to attract new business.



STEP 8. Plan Your Strategy. Set up a business plan that outlines the details of your business, organization, overall goals, trouble-shooting, and how to track and measure results. This Business Process is essential to streamline and help you avoid potential problems. Customers appreciate efficiency and ease of use.


STEP 9: Your Marketing Plan ..this is the BIG ONE! THE GRAND FINALE! THE BIGGEST EXPENSE to fit into your budget! Lack of marketing is the #1 reason why any business fails.

This includes some complex maneuvers such as advertising channels at the local level, reaching your primary target audience, joining local chambers of commerce, leads groups and/or business organizations to develop strong business relationships for qualified leads and referrals, checking out Business Directories. This is for offline advertising..and now, of course all the new online marketing to establish brand awareness..blogs, websites, social media….this is huge and if done well deserves massive applause from a massive audience.

STEP 10: Stay Positive…wow this is very important after all these steps
This is a standard expectation…To think positive…don’t let doubt or fear interfere with your goals..even when it gets rough, as it surely well from time to time. Keep steering..as long as your compass is set with careful planning and a well thought out strategy, you will reach the final destination of business success.




I’m thinking of the comparison now between another very popular TV show Dancing with the Stars. Those dancers are so professional and so successful with all those amazing steps and strategies..it boggles the mind..can we ever learn to be that successful?

But I’m not a business professional..and I don't have months or years but I still deserve an equal chance to dance, to dare, to dream, to be the best Ican be, to create a beautiful life for myself and my family…

For me , a 3-step Shuffle will do just fine as long as I get results…more and more profits for my efforts. I want the opportunity to plug into a successful company and they do the "heavy work" for me…

manufacturing, researching, pricing, competive cutting-edges, shipping, accounting, branding, promotional materials, accounting, back office administration.

In return I will help to market and recommend their products and get paid multiple commissions.

Therefore, the home business marketing plan becomes the key to my success…and a 3-Step Plan or Strategy is something I can learn easily:

STEP 1. Educate..get the facts so I know what to do
STEP 2. Empower..get the belief system..I’m good..I can do this..
STEP 3. Change is now very real and exciting…a sizzle phone call, an amazing network marketing company and extraordinary product.

The stars are within MY reach now
My judgment is my choice..will I? …won’t I? …wonder what if?..celebrate?
It’s my choice…my fortune..my legacy…

I challenge you to say NO once you KNOW how this home business works...

Currently, I'm speaking with many people looking for a legitimate way to make extra income from home doing something they can be proud of. In fact, one lady said at the end of a short slide presentation..."Now that I understand this home business model better, why would anyone say "no" to making money over and over again by using valuable products."

Coincidentally, I had read a similar article by Tim Sales two weeks ago. He had a similar response following his presentation from a lady who also asked, "Why would anyone say "no"?

Tim is one of the most professional networkers in this industry and his answer is thoroughly spotless. Read it in its entirety and I'd like to hear your opinion about "opinions" you have heard.

Sincerely,
AnneMarie
1 250 365 6916
amarie10@gmail.com

...from Tim Sales

The answer I gave her is one you need to read... and KNOW so that you can explain it to your prospect. First let me say that some of our bad public relations, we've earned. We did it and we're paying for it. If you didn't do it, then you inherited the problem, therefore you have to fix it. But most of the bad public relations we've received was from either people who didn't (and still don't) know anything about the industry or people who have failed at M.L.M and now talk badly about it.

Basically, there are three types of authors of content:

1. They've never done what they're writing about
2. They've done it and failed and
3. They've done it and succeeded.
Note: My use of the word "author" includes both written and spoken communication..which is to say that ANYONE who says or writes anything!

The first type of author who has created bad public relations for the industry is the author who has never done M.L.M. Newspaper, magazine and television writers and reporters rarely have done M.L.M - their information comes from hearsay and as an "outsider looking in." Attorneys and even many professors often give advice on activities they've never done. The majority of the books at the book store are from authors who have never done what they're authoring about. They can write (or speak), but can not succeed at doing it. Their advice is rarely good because it's based on invention, another's opinion or hearsay.

This problem gets compounded when one hears something...and repeats what they heard from the media.

Now there are two layers of people who have never done it; but think they know about it. People who have never done or succeeded at it can not possibly place the correct importance on the subject! You can always identify authors who have never done it because their content is slightly (or grossly) off the main subject. As an example, I read a web site that wrote several pages about how M.L.M could not mathematically work. What?! That's like debating the "fact" that "scientifically" a bumblebee can't fly. Has it ever occurred to that author To LOOK? The oldest M.L.M company is still growing after 50 years!

A large amount of the negative public relations in M.L.M has come because too many people who have no real data on M.L.M make statements that other people believe because the author "appears" real; which they shouldn't.

The second group of authors who have created negative public relations for M.L.M is people who have failed at M.L.M. When someone has failed at what they write or talk about, it is common for them to be critical (inclined to find fault with) of the activity and those who do the activity. Why? Because something about the subject is a complete mystery to them and they feel a little [or a lot] inadequate. They obviously couldn't figure out some part of it - otherwise they wouldn't have failed!

As an example, let's take a person who tried M.L.M but didn't succeed at it. Because he has a little knowledge about the subject he can say, "I've done M.L.M and it doesn't work!" He'll typically state "what's hard," "wrong," or "dangerous" about M.L.M. Why? Because he never figured it out and someone who succeeds at it proves his inadequacy on the subject of M.L.M. His worst nightmare is people succeeding at M.L.M. If he knew exactly why he failed at it, he may zero in on that part and write (or state) negatively about it - perhaps how the upline makes all the money (which is the same in every industry). But normally he doesn't know why he failed so he tries to makes EVERYTHING about M.L.M wrong - including anyone who does M.L.M. Warning:

There are always more people who fail than succeed at every activity - so the general comments (written and spoken) on any activity will be negative. Now you know why someone would write, "So few people succeed at ______," and then they go on and advise you "not to do it."

Do not take advice from people who've failed at what they author about - they have an axe to grind and they don't want you to succeed at what they failed at as if you succeed it proves their inadequacy on the subject. The more people who succeed at it, the more fire-spitting mad they get about it. By the way, often how they personally tell you this is, "I'm just trying to protect you."

The third author type is those who have succeeded at what they write about. If an author has done and succeeded at the activity they author about, they are a valuable asset to you and their advice is worthwhile. They know what is important and what's not important about the subject.

Please notice there is a vast difference between someone who has been "educated" on a subject versus someone who can DO the subject successfully. Just because a person has studied a subject, doesn't mean they can do it. A beautician can study all about hair - that doesn't mean she can cut hair. A psychiatrist may have been able to listen to her teachers and may have been able to read the required text books and may have even been able to pass a state board examination on the subject - but can she fix another person's problems? If she can't, don't take her advice!

A student who has been educated on a subject has only proven that she can be a student successfully. She has not proven she can DO THE SUBJECT. So don't be snowed by someone who says, "I've been a student of the industry for 23 years." They have not proven they can DO M.L.M.

Author type number three is the person you should accept advice from on any subject you're researching. If you want to fail, take advice from one who has failed.

In a nutshell, those people who have never done M.L.M and those who have failed at M.L.M are the ones who have created the bad public relations and have confused people about the industry. If a person listens to author type number one or two and hears something "bad," they should ask author type number three about it. Author type three (the person who has succeeded at it) can put everything into the right perspective.

As an example, after one of my Brilliant Compensation events in Melbourne Australia, a guest asked me, "What percentage of people succeed?" Obviously he got the question from author type one or two. My response to him was that even though I've made millions of dollars, I personally had NEVER asked that question (even to myself) because no industry exists where the majority of people who do it make big money. I wasn't avoiding the question. I was simply letting him know that the question is truly irrelevant!

The right question to ask is, "How do those who make big money do it?"

I hope this helps you to understand where the bad public relations comes from and how you can correct it. Huge respect to you, Tim Sales

P.S. Improving the public relations image of M.L.M also requires that we all do the activity in a professional way. To be professional requires the proper training. You can get the best professional training in this industry by listening to my 7 CD set, "Professional Inviter". If you don't already own it, now's your chance to get it at a 25% savings - but only for a short time so act now. http://www.firstclassmlmtools.com.