Showing posts with label social marketing. Show all posts
Showing posts with label social marketing. Show all posts

Wednesday, May 6, 2009

Why attraction marketing doesn't work in network marketing home business..10 challenges

Why attraction marketing doesn’t work in a network marketing home business
10 challenges..

It’s a great feeling to have validation by top internet marketers. It has been the theme of my blogs and articles...KISP…Keep It Simple Please.


Attraction Marketing strategies don’t work.

We are talking about the context of the network marketing home business. This one-of-a-kind home business allows you to plug into a successful network marketing company. This allows access, as an independent team member, to the product, research, top management expertise, replicated website, marketing tools, accounting, and compensation or pay plans.
Your "job" is to help market their product and earn residual commissions
The keywords are help to market which is the lifeblood of any business.
Three key concepts are duplication of a simple marketing plan for residual income.

The Indivisible Rule: simplicity = velocity = profits


So there are many current programs based on “attraction marketing” or how to become the attractive, magnetic leader that others want to follow. This main strategy may have uniquely worked at one time within the common web 2.0 social marketing.
To become “attractive” you were encouraged to write articles and blogs, participate in forums and social sites, learn about videos, use e-books for funding proposals, build a huge list for traffic generation, attend /invite/follow-up on teleseminars, engage in active self-development that could take months or years.
I can name on one hand a few marketing gurus who have moved through these complicated ranks and raised their success ratios with these strategies. Now with resources and connections, their names are consistently seen promoting the courses / programs at costs to other would-be attractive entrepreneurs.

Personally, the world is not about brilliant superheroes but every day heroes who can make a difference given the right tools and prosperity mindset.

Personally, I did buy into the theory of YOU.INC or attraction marketing for a couple of years. I used superhero effort to hammer out a downline..but, not surprisingly, nobody wanted to do duplicate these efforts. But how much time was wasted in these social communities, training sessions, and over-saturated traffic generations can’t be calculated. Instinctively, there were several signs that this process wasn’t working such as people not returning calls or not attending training calls.
However, if this home business model was so strong, workable and believable, then why weren’t more people running towards my direction instead of away? What was missing was a simple, short comprehensive educational review and a basic 3 steps marketing system.

Now, I have finally heard from top internet marketers why attraction marketing doesn’t work anymore in the context of Web.3 social marketing...an ever evolving marketplace.

The challenges to attractive, self-branded leadership-style marketers are that they can’t get their teams to duplicate their success. Their approach doesn’t attract the masses:
  • information overload..too many resources, methodologies
  • too many parts and tactics… limited mastery of any
  • decrease of personal production with primary company in an overcrowded industry
  • way too time consuming...setting up training modules
  • no big picture overview..too many criteria…people need a trail of victory before they believe unconditionally
  • no duplication...people need the right basic tool for the job that every single person can do..I CAN DO THIS!
  • profits and personal growth are decreased via competitive market
  • expensive factors in both time and costs
  • not friendly to beginners who can waste time and money doing extraneous expectations
  • continued negative public reaction to an opportunity based on democratic ideals but underpinned by personal branding or attraction marketing mini-structures

In th end, people want to know four things in how to start a home business:

1. what do I have to do..3 steps marketing plan

2. who will help me..professional tools and team members

3. how much will it cost...start as low as $40 monthly for valuable product everbody needs

4. how much can I make...potential of unlimited residual income

How is what you're doing now, working out for you?


In the end, this unique home based business built on a few network marketing principles needs a professional presentation that is simple to get started and duplicated, that provides a safe, like-minded community in which to interact and which promotes grassroots capitalism democratically where every person who wants a home business can make profits.

Your questions, comments, opinions are all very important. What are some of your experiences in networking marketing and home business..

Annemarie..no excuses allowed

Tuesday, May 5, 2009

Face this blog's 10 Challenges or Cry Trying in your Home Business

Face this blog's 10 challenges or CRY TRYING re network marketing home business


Announcing... confirmation by top internet marketers about what I’ve been blogging about for months now.

Personal Branding strategies don’t work...

What are we talking about here?
Lets take one step back first…the context here is the network marketing home business. The majority of home business owners do take a serious look at plugging into a network marketing company. In a nutshell, as an independent member, you can access the product, research, top management, replicated website, marketing tools, accounting, and payment plan and bonuses.
Your "job" or purpose is to help market their product and earn residual commissions.


The keywords are help to market..the lifeblood of any business..
The key concept is duplication for residual income based on simple marketing plan.

So the majority of training programs are based on “branding” yourself..how to make YOU the branded leader that others want to follow. The main strategy may have been unique at one time and is commonly known as web 2.0 social marketing…writing articles, blogs, participating in forums, social sites, videos, e-books for funding proposals, list-building, traffic generation, teleseminars,etc. It seems in the last five years or so that a handful of marketing gurus have moved through these complicated ranks and managed to raise their success ratios with these strategies. Attraction marketing does work for a select few, but not for everyone. Now with resources and connections they are massively promoting the courses / programs at costs to other would-be entrepreneurs.

Personally, I have bought into the theory of YOU.INC or personal branding for a couple of years and even managed to hammer out a downline with superhuman effort. But how much time was wasted in these social communities, training sessions, and over-saturated traffic generations can’t be calculated..nor would I want to..too depressing. Instinctively, there were several signs that this process wasn’t working. However, the home business model was strong, functioning and believable. I even took the mountain of hard work and simplified it into a comprehensive and basic 3 steps marketing process that better fits this unique home business.

Now, I have finally heard from top internet marketers why personal branding doesn’t work anymore in the context of Web.2 social marketing..an ever-evolving marketplace.

The challenges to self-branded YOU.INC marketers are that they can’t get their teams to duplicate their success. Their approach doesn’t attract the masses:

  • information overload..too many resources, methodologies
  • too many parts and tactics… limited mastery of any
  • decrease of personal production with primary company in an overcrowded industry
  • way too time consuming...setting up training modules
  • no big picture overview..people need a trail of victory before they believe unconditionally
  • no duplication...people need the right basic tool for the job that every single person can do..I CAN DO THIS! YOU CAN DO THIS! ..no excuses
  • profits and personal growth are decreased via competitive market
  • expensive factors in both time and costs in struggle to be successful vs simple equation
  • not friendly to beginners who can waste time and money doing extraneous expectations
  • continued public negative reaction to an opportunity based on democratic ideals but underpinned by personal branding mini-structures


In the end, this unique home based business built on a few network marketing principles needs a professional presentation that is simple to get started and duplicated, that provides a safe, like-minded community in which to interact and which promotes grassroots capitalism democratically where every person who wants a home business can have a profitable home business.

It is time we take this home-based business back to the masses.

Your frustrations, successes, questions and comments are always appreciated,

Annemarie

Monday, April 20, 2009

What number will you dial for how to start a home business

What number will you dial for how to start a home business?

Many people are looking at a home business for a variety of reasons including the general overview that the economy is still on a uncertain ride accompanied by unemployment and credit card debts. Plus, even if you have a current job, there is still the desire to have some extra income, some extra savings for a better personal financial well-being. Plus what about THE DREAM deep inside you that hasn’t been given “the chance”..the one thing you would like to do if money and time were no objection.

Many home-based opportunities abound. Everyone is trying to sell you on what they think you need. But who do you call? Who will help? How can I minimize time and cost? How much do I invest and how much can I expect to make?

Here are two plans to check out and two numbers to choose to call:

PLAN A ...Call this number 123-456-7890
  • 1. Plug into a large successful company and help promote products
    2. Plug into marketing system and work with team leaders
    3. Set up your back office control center
    4. Learn how to manage a total contact lead capture and management system
    5. Set up company’s replicated website with conference calls/webinars/archives
    6. Set up marketing system site with information re different plans/consultants
    7. Set up blogging sites / write articles to introduce yourself with leadership qualities
    8. Set up profiles on social marketing pages to help promote opportunity and marketing
    9. Integrate customer/personal auto-responder messages and follow-up
    10. Now take steps 1 – 9 and train a new home business partner to follow the same system.

Can I add, good luck...been there..done that..cannot recommend


PLAN B ...Call this number 1 – 2 – 3

  • 1. EDUCATE customers/clients about home business FACTS in the network marketing industry…simple curriculum guide..30 minute slide presentation and e-book
  • 2. EMPOWER people to change their BELIEFS (habits and mindsets) to believe they can win the “big picture”…built-in component in curriculum guide
  • 3. CHANGE by plugging into an excellent company and extraordinary product.


The above three steps are then shared with other people who also want to be educated, empowered and ready to change to a better lifestyle and financial security. To truly understand the abundant potential of this home business opportunity, you must see how the residual payment matrix is not about the "product" but about sharing a simple marketing plan that everybody can do.


As well, now this process has been made even simpler, if that is possible, by sharing three short videos about defining the concept of network marketing, comparing two marketing plans and then setting up a straight-line home business with no excuses allowed.


In closing, I’ve worked my fingers to the bone using the number 123-456-7890 with satisfactory results but limited duplication or business partners. Any reasons why, do you think? I am excited to share a simple plan and number. Won’t you try it also?