How Not to Let your Home Business Beat You Up

How Not to Let Your Home Business Beat You Up?

Yesterday I spent two hours on two different calls listening to expert marketing advice from top marketers.
There is always hope that something might rub off…better sales copy, better target marketing…join a program.
So what did I learn? No business can survive without an active marketing plan to draw in customers. But marketing is a multi-layered, complex business that even the gurus have spent years in mastering.

I have a network marketing home business with the advantage of having an inbuilt marketing plan and team support. But am I able to execute the recommended plan at the same level as these experts?
I listened to this one Lead System marketing company for networkers explain its enrollment process…TEN steps with attending videos to explain each step to open up and track multiple streams of income. So let’s say you manage to struggle through this one-time process, get your domain name and set up your marketing site(s). That’s actually the easy part…Now comes the real marketing efforts which are to advertise your advertising website! How long would it take you to learn how to do these tasks: Set up a MySpace account with categories (plus other social sites web 2 marketing), build a list, create ezine solo-ads, learn Forum Marketing, write content for article and blog marketing, and learn pay per click plus several more. Each one is an extensive learning curve to do properly and requires perpetual updates to keep relevant. This is the basic principle of attraction marketing where people will find you impressive enough to want an affiliation with.
Give me a break! This system will work for a small handful of entrepreneurs. I wonder how many of those ladies with beginning questions will actually succeed in meeting these professional standards.
I’m a networker and my profitable home business marketing plan must duplicate through multiple levels of average home business entrepreneurs. You can’t all be expected to be “attractively magnetizing experts.” But you can be expected to handle 3 main components time-effectively: First, pass on an educational ABC primer to explain the business model, generic, hype free, with professional slides to explain the basic concepts. Those who raise their hand for more information will receive the second step …a phone number and a simple Getting Start Right Action Plan with necessary links. Third, everyone can read-and-share a marketing overview with steps to action.

The next time I think about taking 2 hours listening to marketing gurus, I’d rather share a simple marketing plan with people looking for a real non-magnetic home business.