Wednesday, October 29, 2008

Another "amazing" home business opportunity with low success ratio...explain Why?

Another “amazing” home business opportunity with low success ratio...explain WHY?

Another breakthrough home business opportunity crossed my desk the other day. There are so many of these amazing “creatures” out there hoping to find a kind ear, a dazzled eye, a vision of life-long prosperity, an excited start-up with a keen home business owner.
I checked it out. It was a network marketing opportunity. The products were about wellness with good descriptions like unique, consumable, proprietary, patented, double-blind clinical studies. What was missing, in my opinion, were words like natural, whole foods, synergy. Nature cannot be patented. I was losing interest fast.
Then I read that a successful business represents 2% of this industry based on mentoring by professionals! Why would anyone consider doing this home business with such an“amazing” low odds of success?!? Unless, of course, you were already a professional network marketer. I consider myself in that league so continued reading the marketing plan. Marketing, after all, is the key to success in this business by sharing a duplication model through multiple levels.

The point here is not to try to explain the whole marketing process but some key words are: recorded calls 24/7, live corporate fly-ins, live opportunity calls, live weekly webinars, area and regional sessions and a turn-key online marketing system which consists of replicated website, company videos, multiple lead capture pages, flash overview tours, email messages, and seamless sign-ups. All of this is monitored by a full contact manager, lead management, website path tracking, integrated real-time leads, advertising co-op rotation, meta-tag control, and a full auto-responder system.

What do you think would be a main problem in the sharing of this duplication model through multiple levels?

I’ve actually worked with a similar system. It produced results for professional networkers who worked with other networkers but very few results for average home business owners. This is the main reason why we need to restructure the network marketing plan so that everyone truly has an equal level playing field from which to gain profits and prosperity.

I’d love to hear about your home business experience and what you hope to accomplish.
Standing by to help,
AnneMarie

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