Showing posts with label online marketing. Show all posts
Showing posts with label online marketing. Show all posts

Friday, July 31, 2009

Home Business Shocker..and a simple way to avoid the SHOCK

HOME BUSINESS SHOCKER..and simple way to stop the shock

You undoubtedly have used Google Search to find specific information...just type in a word or word phrase you are looking for and Google Search Engine will present pages of related topics and links.
Therefore, one of the best ways of doing market research is to check out what Google.Adwords.Keyword Tool shows about certain keywords and frequency of searches. The more popular...the more searches… greater the marketplace.
It’s common realization that the marketplace for home businesses is booming, especially in our redefining, readjusting economy.


So this statistic came as a profound SHOCK. You can check it out for yourself.

How many people search the internet by typing the words home business on the average per month?
The answer is 2, 240, 000 searches per month…that’s a lot of investigation and/or interest.

How many people search the internet by typing the words home business education on the average per month?
The answer is approximately 750 searches..

In other words, the ratio breaks down that for every 3000 people who are thinking about a home business..there is ONE person who is also thinking about some kind of primary education to explain how a home business works.

HELLO! What’s wrong with this SHOCKING picture?

Imagine 3000 students in a classroom all eager to build their BIG CHANGE money-making vehicle of some kind...but only ONE person will look at the mechanics. This unbridled methodology is doomed to fail! How many ways can you make a wheel?

No curriculum can exist that way through some kind of automatic osmosis. No one can expect a graduate’s mastery or performance from a primary level student. No new “dreamy-eyed” person coming into a home business without proper foundational comprehension and skills will function like a self-branded, social media expert. After a short time..when hype fizzles..only frustration and failure remain.

Now it is also a fact that the most common home business is based on network marketing for many reasons. At least 95% of home business owners are network marketers. It is estimated about 15 – 20% of successful networkers come from previous small business backgrounds and have well-honed business skill.

(This leaves about 80% of home-based networkers with limited skills but they are expected to function with the necessary skills of communicating, marketing, sales, motivation and more. This topic will be covered more in the next blog.)

The main point is that HOME BUSINESS EDUCATION MUST PRECEDE HOME BUSINESS..in the same way that an engineering course must precede building a bridge.


The main answer here is that a PRIMARY EDUCATION PROGRAM must be presented about how this Network Marketing Home Business works. It must be based on a common basic understanding that is easily shared even with non-business people.

Here are examples of primary instruction:

  • Begin with basic vocabulary, concepts, strategies, comparison, self- evaluation and summary
  • Provide a simple training component easily shared with a growing team to explain the duplication principles of this business model. This is mandatory to explain the main concepts related to leverage. Example: Slide presentation: Network Marketing in the Modern Information Age with a Simple 1 – 2 – 3 Marketing Plan.
  • Ensure that the divergent but necessary elements for networking success are amalgamated into ONE simple journal, including self-concept development, to save months of research and avoid mistakes: Example: E-Book: 105 Tips How to Plug into our Information Economy through Network Marketing
  • Connect to a simple online marketing system to expand contacts beyond warm market, uses auto responders loaded with sales messages for automatic follow-up, as well as provide ongoing communication training
  • Provide time flexibility to fit into variable time schedules… not based on conferences schedules. Example:This ABC Primer can be easily accomplished in under 30 minutes with the Mini-Program for Maxi-Profits. NOTE: A picture is worth a thousand words…visual learning is critical to see complex meanings.
  • Has to be low-cost for the average networker to afford: online system, leads, training and support so everyone can get into positive cash flow
  • Eliminate the biggest roadblocks to success which are excuses, “I don’t have any money, I’m too busy, I can’t, I won’t. “ A life framed with excuses is a wasted future. More explanation in reason # 7 Check out slide 28.


BOTTOM LINE: Minimal cost, minimal time, maximum basics, maximum duplication ..the real creation of a true self-franchised individual


HOME BUSINESS EDUCATION becomes an integral part of the Home Business Viral Marketing Formula


Profits = Leveraged Message + Democratic Plan x Duplication


The Leveraged Message is complete and consistent, the Democratic Plan is kept simple, and the Duplication is knowledgeable, exciting without excuses

Profits become part of your life story and legacy.

As always, comments, questions and opinions are always appreciated. Another excellent source of primary education is Home Business 101 (3 videos..introducation, comparison and mindset ) and Home Business 102 (4 videos on Goal Setting

Annemarie





Thursday, March 26, 2009

How can knowing EVE increase your home business profits?

How can knowing EVE increase your home business profits?



As an avid reader and retired teacher, I recently came across an interesting question and explanation:



Do you know what your EVE ratio is?

This is your entertainment vs education ratio.


Have you ever thought about how much do you spend every month on entertainment:

cable tv ______ movies _______ sports ______ hobbies ______ vacations ________ dining ________ internet ________ video games _________ social clubs _________ etc?


What do you spend every month in continuing education for personal development or adapting to new economic changes?


The average person has a ratio of 50 or 100 to 1! Do you think this could partially explain the cause of the current economic turmoil?

You can quickly figure out what your EVE ratio is.


Part 1: On a piece of paper write down some activities you like to do. Some examples for entertainment are listed above. Now beside each activity write down on a MONTHLY basis how much money you spend and how much time you spend. Add up the totals for expenses and time.

Part 2: Now write down something you learned from an educational program...cost and time involved. Add up total cost and time.

Now compare entertainment with education. What is your EVE ratio?
Are you thinking that maybe, just maybe, you could try and improve it? Would that change your potential for success in any way, shape or form?

Education is defined as “bringing up” (of the young or older...I'd add) systematic instruction, development of character or mental powers. And it is certainly far beyond any school instruction or system. LEARNING IS~A LIFETIME JOURNEY.


Now I want you to think of this comparison carefully.

There are two rooms... TV and To Be and you get to spend ONE HOUR in each room.

Which would you choose and Why?


In the TV room is a TV set and you can watch Housewives with fantasies, Reality Shows with unrealistic expectations, Entertainment by Fabulous People to make unfabulous people feel even more so... do as much surfing as you want.


In the To Be Room you can turn on an education program: Examples


  • how to communicate effectively..33 words that answer every objection and stretch every thought

  • how to set goals…setting goals is conscious thinking…achieving goals is unconscious thinking

  • how to build self-esteem and overcome adversity..changing habits..the brain’s software..simple powerful affirmations

  • how to start a home business with 3 simple steps to build a lifetime income

  • how online marketing works..how to reach thousands of potential customers with the whole world as your backyard

  • art and power of listening..and many more

Which room would you choose: TV or To Be?


Ultimately, it is your choice and legacy.


Your questions and comments are always welcome.


Annemarie
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