No one ever said starting a business would be easy, but once you make the decision to start one, it’s all you can think about. You’ve probably checked out numerous home business opportunities. Here is an interesting analogy to help your decision making process
10 Step CHA-CHA-CHA for Home Business Professionals
STEP 1: Do What You Love…GREAT IDEA
Believe in something you can share with others to make their lives better
STEP 2: Do Your Homework
Prepare a cash flow plan with accountant…budget..expenses.. return on investment.Make sure you have enough money and resources.
STEP 3: Create a business Plan
Set short term and long term goals, prepare for setbacks, source of funding, marketing expenses. Use templates for step by step creation.
STEP 4: Research the market: Are people already paying someone for the product or service you want to offer? What is your Unique Selling Proposition? Competitive Edge? Find out what your competitors are doing—
Always try and offer something that no other company provides or fulfills a solution to a problem or need It’s called staying on the “cutting edge”
STEP 5: Set a Realistic Price: If you create your own product, make sure the price you set is based on presentation, statistics, and credibility. Pretend you are the client and you are looking for something fair, competitive, and sensible. Always take overhead and production costs into consideration to include the final price to ensure you make a profit.
STEP 6: Create Your Image, Brand or Logo Your image or brand will define your product or service and is one of your most important assets and how people will talk about your company. Don’t spare the expense here. You want to set positive first impressions and opinions…Will a potential customer want to recommend or return?
STEP 7: Create Professional Informational Material:
Be ready to distribute one-page flyers or brochures or an informational website. Make sure your look is updated to attract new business.
STEP 8. Plan Your Strategy. Set up a business plan that outlines the details of your business, organization, overall goals, trouble-shooting, and how to track and measure results. This Business Process is essential to streamline and help you avoid potential problems. Customers appreciate efficiency and ease of use.
STEP 9: Your Marketing Plan ..this is the BIG ONE! THE GRAND FINALE! THE BIGGEST EXPENSE to fit into your budget! Lack of marketing is the #1 reason why any business fails.
This includes some complex maneuvers such as advertising channels at the local level, reaching your primary target audience, joining local chambers of commerce, leads groups and/or business organizations to develop strong business relationships for qualified leads and referrals, checking out Business Directories. This is for offline advertising..and now, of course all the new online marketing to establish brand awareness..blogs, websites, social media….this is huge and if done well deserves massive applause from a massive audience.
STEP 10: Stay Positive…wow this is very important after all these steps
This is a standard expectation…To think positive…don’t let doubt or fear interfere with your goals..even when it gets rough, as it surely well from time to time. Keep steering..as long as your compass is set with careful planning and a well thought out strategy, you will reach the final destination of business success.
I’m thinking of the comparison now between another very popular TV show Dancing with the Stars. Those dancers are so professional and so successful with all those amazing steps and strategies..it boggles the mind..can we ever learn to be that successful?
But I’m not a business professional..and I don't have months or years but I still deserve an equal chance to dance, to dare, to dream, to be the best Ican be, to create a beautiful life for myself and my family…
For me , a 3-step Shuffle will do just fine as long as I get results…more and more profits for my efforts. I want the opportunity to plug into a successful company and they do the "heavy work" for me…
manufacturing, researching, pricing, competive cutting-edges, shipping, accounting, branding, promotional materials, accounting, back office administration.
In return I will help to market and recommend their products and get paid multiple commissions.
Therefore, the home business marketing plan becomes the key to my success…and a 3-Step Plan or Strategy is something I can learn easily:
STEP 1. Educate..get the facts so I know what to do
STEP 2. Empower..get the belief system..I’m good..I can do this..
STEP 3. Change is now very real and exciting…a sizzle phone call, an amazing network marketing company and extraordinary product.
The stars are within MY reach now
My judgment is my choice..will I? …won’t I? …wonder what if?..celebrate?
It’s my choice…my fortune..my legacy…
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