Home Business..compare TWO marketing formulas in network marketing: to attract or to duplicate

Home business: compare two marketing formulas: to attract or to duplicate ..Part 2

Our lesson today is to compare two different marketing plans for the network marketing home business. It is based on one of my favorite classroom lessons called COMPARE and CONTRAST using a comprehension frame called a Venn Diagram.

If you have a pencil or pen, you can draw two large circles, making sure they overlap in the middle. There are now 3 subsets created for network marketing home business plans…

PART A will be for details that are different for an attraction marketing plan

PART B will be for details that are different for a democratic marketing plan

PART C is the intersection with words that are common to both marketing plans

To start, let's introduce the formulas first and then describe them more fully.

The formula for PLAN A ... attraction marketing plan


PROFITS = internet marketing + branding + advertising + mailing lists + sales

P= IM + B + A + ML+ S


The formula for PLAN B ... democratic marketing plan

PROFITS =leveraged message + democratic plan x duplication

P = LM + DP x D

PART A:
Let's take a closer look at how the ATTRACTION MARKETING FORMULA works. The best way to visualize it is as a multi-layer marketing funnel. The theory is that the more hoops people jump through, the more qualified they become to buy from you..

Here is how to make profits.. .

1. Internet marketing..nothing happens until more people see your website.

• best traffic stream is the power of social media to build relationships with people.. It is considered free but has anyone ever counted the hours it takes to socialize and prove your expertise to someone else trying to prove they know more? What a merry-go-round!
• other options are to use search engines, pay- per- cick ad campaigns,surf exchanges and othe traffic generation methods

2. Branding...become an expert (YOU INCORPORATED)

• set yourself apart as an compelling expert so others will want to do business under your leadership. This "magnetic " self- branding will take many stages.
• begin building your expertise by writing articles, blog posts, videos, emails, etc.
• advance to guest speaking at webinars, write ebooks and even coaching home study courses. Once you’re a master guru you can conduct full blown in-person seminars and joint venture with other gurus
• gradually progress to create more advanced content to become more of a leader so you can build the biggest lists, control the traffic and maximize leads

3. Advertising..motivate people to buy your product by closing the sale. Advertising media on is a multi-step process with many OK’s to agree to go to next step

• best way is to become a master at writing good copy
• prepare ads that people want to read
• learn motivational subject lines to open your emails
• click on the links in your emails
• read your articles or blog posts
• watch your videos (and continue watching them)
• ultimately buy your product

4. Mailing Lists...finding and continually building your list of prospects is a science

• WHERE TO GET THEM..glowing referral from another marketer … pay-per-click … facebook account … purchased opportunity leads…traffic exchanges...safe mailing list
• WHAT KIND of prospects…regular followers of your opt-in messages (single or double), splash page or squeeze page information
• WHY DO THEY FOLLOW YOU..give them extra value..follow-up consistently...build a list first, then a downline
  

5. Sales is simple if you offer products that relate to your prospects needs

• plug into affiliate programs and help market their products
• develop your own products
  (must work because the promoters of this program made 1.3 million dollars in 3 days)
  

PART B
Let’s take a look at how a DEMOCRATIC MARKETING FORMULA works.
The best way to visualize it is as a straight line going from where you are to where you want to be. The theory is that the more material you produce, the longer the process, the more objections, the less duplication, and less profits.

1. LEVERAGED MESSAGE

• leverage is the most important word in building a business asset
• professional information tools to work on your behalf 24/7 beyond physical limitations of how much time you have and where you are

2. DEMOCRATIC PLAN

• network marketing is based on the founding principle that average people with above average dreams can start a low-cost, part-time home business
• potential to earn high residual profits are based on the principle of duplication.. I CAN DO THIS... YOU CAN DO... EVERYBODY CAN DO THIS

3. DUPLICATION

• key to high profits in network marketing is the massive duplication of a simple marketing system..not selling so many bottles or boxes of products
• key to success in this simple marketing system is a short, comprehensive curriculum guide that explains how this unique business concept works.
• key is ONE PROFESSIONAL TOOL that is simple-to-follow, low-cost, generic, standardizes content to handle questions and objections, built-in training, time efficient (one hour) and practical for everyone to use.

How fair and democratic is this. Who can realistically say..I CAN NOT DO THIS!

PART C

What are the common words to both Attraction Marketing and Democratic Marketing?

simple to pick out: network marketing, home business, people, success, profits,

IN CONCLUSION…Get the basic facts about how this unique home-based industry works best and make an informed choice to follow:

Formula A: P= IM + B + A + ML + S

Formula B: P = LM + DP x D

It is the words that are different that will make or break your success in this great home business…It is the formula that will make a long, hard and expensive journey or an simple affirmation we all deserve more on an equal playing field.

Your questions, comments are always welcome. An educational debate is always healthy.

Annemarie

No Excuses Allowed Team