Face this blog's 10 Challenges or Cry Trying in your Home Business

Face this blog's 10 challenges or CRY TRYING re network marketing home business


Announcing... confirmation by top internet marketers about what I’ve been blogging about for months now.

Personal Branding strategies don’t work...

What are we talking about here?
Lets take one step back first…the context here is the network marketing home business. The majority of home business owners do take a serious look at plugging into a network marketing company. In a nutshell, as an independent member, you can access the product, research, top management, replicated website, marketing tools, accounting, and payment plan and bonuses.
Your "job" or purpose is to help market their product and earn residual commissions.

The keywords are help to market..the lifeblood of any business..
The key concept is duplication for residual income based on simple marketing plan.

So the majority of training programs are based on “branding” yourself..how to make YOU the branded leader that others want to follow. The main strategy may have been unique at one time and is commonly known as web 2.0 social marketing…writing articles, blogs, participating in forums, social sites, videos, e-books for funding proposals, list-building, traffic generation, teleseminars,etc. It seems in the last five years or so that a handful of marketing gurus have moved through these complicated ranks and managed to raise their success ratios with these strategies. Attraction marketing does work for a select few, but not for everyone. Now with resources and connections they are massively promoting the courses / programs at costs to other would-be entrepreneurs.

Personally, I have bought into the theory of YOU.INC or personal branding for a couple of years and even managed to hammer out a downline with superhuman effort. But how much time was wasted in these social communities, training sessions, and over-saturated traffic generations can’t be calculated..nor would I want to..too depressing. Instinctively, there were several signs that this process wasn’t working. However, the home business model was strong, functioning and believable. I even took the mountain of hard work and simplified it into a comprehensive and basic 3 steps marketing process that better fits this unique home business.

Now, I have finally heard from top internet marketers why personal branding doesn’t work anymore in the context of Web.2 social marketing..an ever-evolving marketplace.

The challenges to self-branded YOU.INC marketers are that they can’t get their teams to duplicate their success. Their approach doesn’t attract the masses:

• information overload..too many resources, methodologies
• too many parts and tactics… limited mastery of any
• decrease of personal production with primary company in an overcrowded industry
• way too time consuming...setting up training modules
• no big picture overview..people need a trail of victory before they believe unconditionally
• no duplication...people need the right basic tool for the job that every single person can do..I CAN DO THIS! YOU CAN DO THIS! ..no excuses
• profits and personal growth are decreased via competitive market
• expensive factors in both time and costs in struggle to be successful vs simple equation
• not friendly to beginners who can waste time and money doing extraneous expectations
• continued public negative reaction to an opportunity based on democratic ideals but underpinned by personal branding mini-structures

In the end, this unique home based business built on a few network marketing principles needs a professional presentation that is simple to get started and duplicated, that provides a safe, like-minded community in which to interact and which promotes grassroots capitalism democratically where every person who wants a home business can have a profitable home business.

It is time we take this home-based business back to the masses.

Your frustrations, successes, questions and comments are always appreciated,

Annemarie