Wednesday, May 20, 2009

The saddest excuses for the greatest home business..and what you can do about them

The saddest excuses for the greatest home business

It is enough to break one’s heart when in a time of huge economic changes, including potential prosperity, one reads about excuses and failure rates.

I view the important world of change as an educator. It really doesn’t matter what the subject matter or learning objectives are. You start with the basic premise here is what I know and here is what I want to know. Next, you plug into lesson plans and resources to learn more, to become educated because, in my slightly biased opinion, there is nothing worse, than a narrow mind with tunnel vision trying to cope with status quo permanence in an atmosphere of perennial changes.
Now the education process may involve points of failure along the way but they are the stimuli to relearn, adapt , try something different, reformulate, rehearse..do whatever it takes to gain mastery of the subject matter.

And our school system allows 50% for a passing grade.

So, it breaks my heart, but not my spirit, to see such unacceptable failure rates in the network marketing home business…and it has to stop, along with the common excuses. You may read varying statistics; but, it is estimated as many as 90% of all network marketers ultimately fail, a huge percentage quitting in their first 3 months, and majority quitting within the first year of starting their business.

A huge percentage (80% plus) are women, according to the Direct Selling Assocation. And how, even more sadly, these home based business opportunities are lost by people naturally suited to this profession of caring for and helping others to succeed.

What is needed, more than ever, is a standard educational approach and program to explain the basics of network marketing and neutralize common excuses.


Most sadly of all, are the kinds of common excuses or roadblocks that crop up.
Here are some examples of personal excuses...beside each one in italics is an antidote simply addressed in a proper educational program:…

I’m afraid to fail or be rejected..
  • Rehearse simple daily affirmations to develop new self-belief habits
I don't want to face opposition from my family and friends
  • Show a concept map of how residual income works..they'// either "get it" or not. Become successful with a simple marketing plan and they'll invite you over to dinner..

don’t have leadership skills

  • share professional information tools that tell the story for you..this is a business model to duplicate "average" not "master leaders"

I find it hard to learn and move forward
  • simplify the learning curve to a one page business plan

I tend to procrastinate

  • set a time limit goal to focus on profitable activities..do a 6 month cash flow projection

I’m not sure who to talk to, who is interested

  • ..stress the main concepts of how to make money from home not product features
    People might say "no" to a product but not to a better lifestyle

I’m not sure how to offer value to prospects
  • present the invitation, the message as a proud associate of a great successful company…you can only offer the roadmap, vehicle and fuel. Become the success others wish to be with a simple, 3-step marketing plan

I’m not sure how to advertise or market

  • use technology for automatic auto responders and learn more about basic internet marketing

I’m not a sales person
  • understand this business is educating people about 3 main ways to make money from home with professional tools. You can’t sell your way to the top because others also won’t be able to. This business is duplicating a simple plan to the masses not reaching a sales quota

I’m not sure how to train other business partners
  • use inbuilt training tools..not your job to be a teacher but to share effective tools

I don’t have proper support from my “upline” sponsors

  • choose team members you like carefully but also be prepared to be a self-franchised home business entrepreneur with all necessary tools at your fingertips..Have Simple Marketing Plan will Succeed. Proper tools will also cut down on training, 3-ways, and conference calls.


Finally, in summary, let’s do educational justice to this unique home business concept based on the founding principle that every average person wih above average dreams can start a profitable home business with minimal capital and make a difference. Let’s reduce the failure rate by reducing the excuses with a comprehensive but simple curriculum guide that’s fair for all. Let’s “employ” a simple business marketing plan that duplicates with democratic masses.

Most of all, don't allow COMMON EXCUSES to gain mastery in your life!

Questions and comments are always welcome. A good “classroom” discussion is often where real education begins.

Annemarie







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