Wednesday, May 6, 2009

Why attraction marketing doesn't work in network marketing home business..10 challenges

Why attraction marketing doesn’t work in a network marketing home business
10 challenges..

It’s a great feeling to have validation by top internet marketers. It has been the theme of my blogs and articles...KISP…Keep It Simple Please.


Attraction Marketing strategies don’t work.

We are talking about the context of the network marketing home business. This one-of-a-kind home business allows you to plug into a successful network marketing company. This allows access, as an independent team member, to the product, research, top management expertise, replicated website, marketing tools, accounting, and compensation or pay plans.
Your "job" is to help market their product and earn residual commissions
The keywords are help to market which is the lifeblood of any business.
Three key concepts are duplication of a simple marketing plan for residual income.

The Indivisible Rule: simplicity = velocity = profits


So there are many current programs based on “attraction marketing” or how to become the attractive, magnetic leader that others want to follow. This main strategy may have uniquely worked at one time within the common web 2.0 social marketing.
To become “attractive” you were encouraged to write articles and blogs, participate in forums and social sites, learn about videos, use e-books for funding proposals, build a huge list for traffic generation, attend /invite/follow-up on teleseminars, engage in active self-development that could take months or years.
I can name on one hand a few marketing gurus who have moved through these complicated ranks and raised their success ratios with these strategies. Now with resources and connections, their names are consistently seen promoting the courses / programs at costs to other would-be attractive entrepreneurs.

Personally, the world is not about brilliant superheroes but every day heroes who can make a difference given the right tools and prosperity mindset.

Personally, I did buy into the theory of YOU.INC or attraction marketing for a couple of years. I used superhero effort to hammer out a downline..but, not surprisingly, nobody wanted to do duplicate these efforts. But how much time was wasted in these social communities, training sessions, and over-saturated traffic generations can’t be calculated. Instinctively, there were several signs that this process wasn’t working such as people not returning calls or not attending training calls.
However, if this home business model was so strong, workable and believable, then why weren’t more people running towards my direction instead of away? What was missing was a simple, short comprehensive educational review and a basic 3 steps marketing system.

Now, I have finally heard from top internet marketers why attraction marketing doesn’t work anymore in the context of Web.3 social marketing...an ever evolving marketplace.

The challenges to attractive, self-branded leadership-style marketers are that they can’t get their teams to duplicate their success. Their approach doesn’t attract the masses:
  • information overload..too many resources, methodologies
  • too many parts and tactics… limited mastery of any
  • decrease of personal production with primary company in an overcrowded industry
  • way too time consuming...setting up training modules
  • no big picture overview..too many criteria…people need a trail of victory before they believe unconditionally
  • no duplication...people need the right basic tool for the job that every single person can do..I CAN DO THIS!
  • profits and personal growth are decreased via competitive market
  • expensive factors in both time and costs
  • not friendly to beginners who can waste time and money doing extraneous expectations
  • continued negative public reaction to an opportunity based on democratic ideals but underpinned by personal branding or attraction marketing mini-structures

In th end, people want to know four things in how to start a home business:

1. what do I have to do..3 steps marketing plan

2. who will help me..professional tools and team members

3. how much will it cost...start as low as $40 monthly for valuable product everbody needs

4. how much can I make...potential of unlimited residual income

How is what you're doing now, working out for you?


In the end, this unique home based business built on a few network marketing principles needs a professional presentation that is simple to get started and duplicated, that provides a safe, like-minded community in which to interact and which promotes grassroots capitalism democratically where every person who wants a home business can make profits.

Your questions, comments, opinions are all very important. What are some of your experiences in networking marketing and home business..

Annemarie..no excuses allowed

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