Home Business Debate: Communication Skills vs Duplication Roadmap

Home Business Debate..Communication Skills vs Duplication Roadmap

People's need for a successful, profitable home business has never been greater.

We know that any success is based on skillset, mindset, knowledge, plans and focus.
And the one skill that is touted as being essential is effective communication skills.
This effort is challenging, perennial, and filled with obstructions and excuses about presenting and converting potential customers. And, just, maybe not everyone feels comfortable doing this. But it also means that we, as average communicators, shouldn’t be discounted but should have access to alternative strategies that also work.

So, is there an alternative to home business with an unique model based on the key concepts of leverage and duplication?

It’s not who or what you know relative to your communication skills…
It’s more about a simple marketing plan that everyone who wants extra security can repeatedly do again and again for massive duplication.
It’s not the skilfull or unskilfull person...it’s a piece of paper with a simple plan that duplicates. Without it, your dreams of a massive organization and passive residual profits will never be reached. With it, everything gets easy and your income stream keeps flowing.

So how do we develop the art and science of Effective Communication

• is difficult for many dating even from poor teaching experiences in school
• requires consistent effort and practice
• is demanding to train others to also be effective communicators
• includes writing well and public speaking components
• involves psychology, emotional triggers, persuasion tactics
• focuses on selling benefits, resistance, follow-ups

A top sales manager for a certain Brand of vacuum cleaners once said…you’re not finished “prospecting” a neighborhood until you have knocked on each door at least 4 times and communicated the need to “remove dirt in each house at least 7 times…"

How many people do you know who are willing to do this just because a top professional makes $1000’s weekly and they are led to believe they can be super communicators, too.

Of course, over time, skills of communication and leadership are naturally honed and developed. But how do you start? Besides, in the modern Information Age isn't there someting more time effective and equally efficient?

There is only one home business model that opens the door to every person to succeed with a simple marketing plan focused on helping others also achieve success...not just buy products or remove problems.

The foundation of network marketing is based on average people with above-average dreams with minimal capital (and I would add basic communication skills) who want to start a successful home business.

The principle strategies are:

• residual..work once, get paid multiple times
• leverage…use information tools to tell the story for you 24/7
• duplication..simple business plan that everyone can do (democratic may not need to be based on communication skills)

The easiest way is to focus and share a one-page marketing plan or roadmap with no loss of critical components:

1. EDUCATE …here is a total big picture of where I'm going and the facts I need to know about network marketing industry
2. EMPOWER …here are some simple strategies to build personal belief-system and motivation.. “I can do this”
3. CHANGE … here is how I can plug into a successful company and product that everybody needs

In the end, ability turns out to be what you are capable of doing and motivation determines what you do. Make it complicated like being an effective communicator..and you may see some "attrition;" make it more basic and you may see retention and residuals!

Always ready to help with questions or comments,

Annemarie

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