Wednesday, April 29, 2009

What works best in this home business: selling or educating

What works best in this special network marketing home business: selling or educating?


I always enjoy speaking with home-based business opportunity seekers. They have so many good questions that require proper, hype-free answers. I can relate to my first efforts in starting a home business by following a program without a proper overview of how this special home business worked. I followed with “blind faith” that the master marketer would inspire more and more “followers.” Unfortunately, this home business model based on network marketing concepts doesn’t work that way.
So my main answers are to make sure new people understand the foundational principles of network marketing. This will ensure that common mistakes can be avoided, and unnecessary costs eliminated and time saved. After all, customers buying important products for personal use are the basis of long –term commissions.


One of the most common questions is related to selling. Do I have to sell anything? I have no experience. I don’t like sales. After all, customers buying important products for personal use are the basis of long-term commissions.

These concerns and fears are absolutely relevant. How about you? Do you feel that you are unable to sell, or may even see selling as negative. Perhaps you may have had a past experience where you have been pushed into buying something you didn't want, or felt hassled by a salesperson.

The process of selling is an exchange of information between two people talking…one is looking for a solution to a problem..the other is providing some answers.
Both ways, they are selling each other whether about the problem or the solution. At the end, one person will “sell” the other.."my problems are too great" or "your solution seems the right first step to take." Our consumer society shows we are always willing to exchange money to buy if we find what we want.

The fact is that there are both very good and very bad sales people! Bad sales people are only interested in what they will personally get out of the sale and will use every tactic to close the deal for their own gain.
A good sales person will not sell something to anyone unless they truly believe that they will benefit from it. They will ensure all important questions are answered and if someone is still not interested, then they will stop pushing. The good sales person will also go to any length to ensure that all customers are completely satisfied with their purchase.

But here is the $64,000 question:
Do networkers SELL a product or EDUCATE a better financial future?

Is network marketing all about really selling a product that can be bought in a local retail outlet, or does it offer the unique advantage of presenting an improved lifestyle opportunity? What other options are there?
You don’t need to “sell” a better, more financially free future...most people would be interested in "buying" and upgrading their status quo. However, first, you must educate about the key concepts to get you there.

So, on one hand, you have particular products..as the means by which to make residual income…Note that most network marketing companies produce cutting-edge research and development products. Do your due diligence here to understand the value and benefits.

On the other hand, you have an opportunity, a decision to make to start a home business of this type that can change your life and your finances forever. You have a situation where you can identify ways in which your business can help other people to achieve life long ambitions.

It’s simple to say “no’ to a product..a bottle..a box but you have to think more responsibly about saying “no” to a home business opportunity that can build independence for you and your family.

Ultimately, the best way to make any decision is to educate first. Get your facts. Get your overview. Start to change your belief system...I can do this.
Now that you’ve been educated and enlightened, now go out and check the products and see if you are willing to “buy”.

In conclusion, this home business model is unique that allows every person the right to have a profitable home business. Go out and get educated first. Get smart and help others get smart.

Does this mean I have to be a teacher now rather than a salesperson?
Goodness, no! Use professional teaching tools to tell the story for you.

Your comments and questions are always appreciated,

Annemarie...No Excuses Allowed Team



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